Lessons from the Field: How to Meet Customer Needs During Crisis

Regardless of an economic or environmental crisis, housing will always remain essential. Now more than ever, onsite leasing teams and multifamily operators are responsible for offering housing that is safe, while also feeling pressure to run a business and deliver results. But how, during chaos or crisis - pandemic, weather, fire, or something else entirely - can you stay effective and keep your communities and teams safe? In this session, you'll learn how Lauren Neal, veteran training and support specialist for multifamily properties, has helped her teams persevere through hurricanes and economic shut downs. You’ll learn from Jordan Greek, VP of Sales at Knock, about the data behind evolving customer behavior and expectations to help you make value-driven decisions around technology and in turn, maintain and even accelerate lease performance that can drive NOI. 

In this session, you'll learn:

• How multifamily operators can stay effective through communication (and different tactics that work)
• How to practice being flexible, so you and your teams are ready when a crisis hits
• Trends for onsite teams, customers and corporate decision-makers in the last six months
• Tips on reassessing and reevaluating resources to meet budget cuts and optimize right resources

Attending this class will earn you 1 CEC for professional credentials from the National Apartment Association Education Institute (CAM, CAS, AIME, CAPS, NALP).

Pricing*: $25 Members | $50 Future Members

*50% of revenue will be donated to our charity partners!