Certified Apartment Leasing Professional (CALP)

Earn your credentials and increase your leasing skills! Whether you are a new or an experienced leasing consultant, you can improve your leasing presentation, the ability to overcome objections, closing ratios, and overall resident retention. Leasing professionals are the first people prospective residents meet and are responsible for generating traffic, conducting leasing demonstrations, overcoming objections and qualifying prospective residents. 

Pricing:

Member - $399    Future Member - $450

In the CALP program, you will learn about:

  • Using technology to generate traffic
  • Monitoring and managing your community’s reputation
  • Inspecting the leasing center, tour route, model units, and vacant apartments
  • Shopping the competition while building relationships with competitors
  • Compiling a comprehensive community resource tool
  • Effective marketing plans
  • Relationship sales process and evaluating personal sales performance
  • Evaluating a prospect’s commitment level and overcoming objections
  • Reviewing the next steps in the sales process with prospective residents
  • Applying fair housing laws and communicating rental criteria
  • Qualifying prospective residents according to rental policy
  • Preparing and reviewing leases with new residents
  • The move-in process
  • Responding to resident issues and maintenance requests with appropriate follow-up
  • Building relationships with residents and creating a sense of community
  • Reporting incidents, maintaining documentation, and taking corrective action
  • Maximizing revenue and operational efficiency
  • Securing and processing lease renewals
  • Conducting a market survey

See results immediately!

In a survey, supervisors who enrolled their employees in CALP indicated that they saw the following performance improvements:

  • 81% improvement in closing ratios
  • 54% improvement in ability to overcome objections
  • 54% improvement in resident retention

To obtain the CALP credential, candidates must complete the following:

  • Minimum of six months of onsite property management experience in a leasing role (This can be obtained while taking the course; you will receive a provisional certificate until this requirement is met.)
  • Successful completion of seven CALP courses
  • Pass the examination within six (6) months of declaring candidacy